5. How did you attract/adress your target audience?

We really wanted to successfully engage and attract our target audience of 16-20 year olds as much as we could. So our first step of doing this was to go through and review all of the questionnaires that we gave out and  we then made a note of the main things that they would want to see in our opening sequence and what mainly interested them in a thriller/ psychological thriller.

Clearly from looking at the pie chart above you can clearly identify what the target audience is specifically looking for. We took on the idea's of 'Low Key lighting', 'A Non-linear narrative', 'Symbolic, foreshadowing imagery', 'Titles over a moving image' and 'Uneasy, eerie music'.

• Low Key Lighting: We wanted to focus of using this to our fullest potential to really build up and establish a specific mood such as a tense, on edge atmosphere so that the audience was asking questions straight from the start and were hooked and captured

• Non-Linear Narrative and Symbolic, Foreshadowing imagery: My group took this two popular elements and thought of how we could use this in a way that would interest our target audience. So we thought we could build up the whole opening sequence by combining both of them so we had a non-linear narrative that forshadowed the future, which would make our audience keep watching to find out how this came to happen just like the film 'Brick' does.

• Titles Over A Moving Image: We really thought this was a good idea so we went through our storyboard and thought what clips we could use and extend in order to fit in the titles. We didnt want to settel for a plain, black background with a simple title. We wanted to see how we can change the position and angle of them to fit in the clip in a really interesting way for instance along side a van.

• Uneasy, eerie music: The group established that this would be a key element straight from the start as every thriller/ psycological thriller needs this in order to build up a successful atmosphere that would have a good affect on the audience. We tried to incorporate a normal ambient sound such as wind and try to find it with an eerie twist which we managed to do by searching through freesound.org